Theris eofs ocialmed iahasch an gedhowp eop legetandus ek nowled ge,giv in gun iv ersitylibr ar iesneww ay sto conn ect with th eir academic gro up s. This study looks into w hat so cial media tactics work b est for p ro motin g libr ary tools in or der to get mor e p eop le to k now abo ut them, use th em, and get inv olved . Libr ar ies can reach manyp eop le,lik estudents,teach ers,andgr adu ates,throu ghsocialmed ias iteslik eFaceboo k,Tw itter,Instagr am, and Link edIn . Ther e are both ob jectiv e and qualit ative talks an d p olls w ith libr aries and so cial med ia w ork ers fro mdiff er entco llegesasp artofth estudy .Keyr esu ltsshowth atd iff erentty p esofco ntent,likelessons ,r eso urce featur es,an dev entanno un cements,makeus ersmu chmorelik elytoco nnectw iththecontent.Ther ear eals omor e inter actionsw ith v isu al mater iallik e ch arts andmo vies th anw ith text-o nlyp osts. Keepin ga busyon lin e p rof ile also d ep en ds on how o ften and wh en y ou p ost chan ges. Th e study also talks ab out how imp ortant it is to hav e materialth at issu ited totheacad emicn eedsandh obb iesofd iff er entgro up sofusers.First-y earcollegestudents might like study tip s and resou rce gu id es mo re, w hile p rof essors might lik e news abo ut acad emic jou rn als and resear ch too ls. By addin g us er-gener ated mater ial lik e student rev iews and staff highlights, th e libr ary 's social mediap resenceismad eevenstro n gerbycr eatin gafeelin gofco mmun ityandb ein gr eal.Dealin gwithp rob lems lik e b ad co mments and mak in g su re th e qu ality of the content stay s high ar e also t alk ed abo ut, alon g with su ggestions for th e b est way s to hand le thes e p roblems. The results show that a w ell-thou ght-out so cial media ap p roachcanmakelibr arytoo lsmu chmor evis ib leandincr easetheirp erceivedv alu